Last updated: 24/06/2026
This Privacy Policy explains how Horology Digital Ltd, trading as Profilic, collects, uses, stores, shares and protects personal information when you visit our website, create an account, connect your Google account, use the Profilic platform, send review requests, or interact with us.
Profilic is a software platform designed to help businesses, agencies and authorised users manage Google Business Profiles, create and approve local marketing content, monitor reviews, send review requests, and access related reporting and automation tools.
Please read this Privacy Policy carefully. By using Profilic, you acknowledge that your personal information will be handled as described in this policy.
Profilic is a software brand owned and operated by Horology Digital Ltd, a company registered in England and Wales.
Company name: Horology Digital Ltd
Company number: 14313684
Registered office: 35 Little Lullaway, Basildon, England, SS15 5HT
Software brand: Profilic
Website: https://profilic.io
Contact email: support@profilic.io
For the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018, Horology Digital Ltd is the data controller for personal information we collect about our website visitors, account holders, prospects and customers.
Where you upload, import or use customer contact data through Profilic, such as names, email addresses or phone numbers for review requests, you are usually the data controller for that customer data and we act as a data processor on your behalf.
This Privacy Policy applies to personal information processed through:
the Profilic website;
the Profilic software platform;
account registration and login;
Google account connections;
Google Business Profile integrations;
review request tools;
email and SMS functionality;
customer support;
billing and subscription management;
analytics, cookies and similar technologies;
communications with us.
This Privacy Policy does not apply to third-party websites, platforms or services that we do not own or control, including Google, payment processors, email providers, SMS providers or other connected services.
We may collect and process the following types of information.
When you create or manage a Profilic account, we may collect:
name;
business name;
email address;
phone number;
password or authentication details;
user role and permissions;
account settings;
login history;
workspace, team or client information;
communications with us.
When you subscribe to Profilic, we may collect:
billing name;
billing email;
billing address;
subscription plan;
payment status;
invoice history;
VAT or tax information;
transaction references.
Payments may be processed by third-party payment providers. We do not usually store full payment card details on our own systems.
If you connect a Google account to Profilic, we may collect, access, receive or process information made available through Google APIs, depending on the permissions you grant and the features you use.
This may include:
Google account identification details, such as name, email address and account ID;
Google Business Profile account information;
business location details;
business name, address, phone number and website;
business categories;
opening hours;
services, products or attributes;
profile photos, logos and media;
Google posts and updates;
review data;
review replies;
profile performance data;
business insights, analytics and reporting data;
profile status, edits, errors or alerts;
other Google Business Profile data required to provide Profilic features.
We only request access to Google data that is reasonably necessary to provide the features offered by Profilic.
If you use Profilic to send review requests or customer communications, you may upload, enter or import customer information, including:
customer names;
email addresses;
phone numbers;
business or location associated with the customer;
review request status;
message history;
delivery status;
opt-out or unsubscribe status;
customer responses or interactions, where available.
You are responsible for ensuring that you have a lawful basis, consent or other valid permission to upload and use this data in Profilic.
We may process content you create, upload, approve or manage through Profilic, including:
business descriptions;
Google Business Profile posts;
review responses;
email content;
SMS content;
images, logos and media;
AI prompts and generated outputs;
reports;
campaign settings;
notes, drafts and templates.
If you use AI-assisted features, we may process:
prompts you enter;
business information used to generate content;
draft content generated by the platform;
edits, approvals or rejections;
usage data relating to AI tools.
AI-generated content should always be reviewed and approved by you before publication or use.
When you use our website or platform, we may automatically collect:
IP address;
browser type and version;
device type;
operating system;
referring URLs;
pages viewed;
time spent on pages;
login times;
feature usage;
error logs;
diagnostic information;
approximate location based on IP address;
cookie identifiers and similar tracking information.
If you contact us, we may collect:
your name;
email address;
phone number;
business details;
support requests;
screenshots or files you send us;
records of communications;
feedback or survey responses.
We collect information in several ways, including:
when you provide it directly to us;
when you create an account;
when you subscribe to Profilic;
when you connect a Google account;
when you upload customer data;
when you approve or send review requests;
when you use our platform features;
when you contact support;
through cookies and similar technologies;
from third-party services connected to your account;
from payment, analytics, email, SMS or infrastructure providers.
We use personal information to:
provide, operate and maintain Profilic;
create and manage user accounts;
authenticate users;
connect to Google accounts and Google Business Profiles;
display and manage business profile information;
generate draft content;
allow users to approve content;
send review requests by email or SMS;
monitor reviews and profile activity;
provide reports and analytics;
process subscriptions and payments;
provide customer support;
troubleshoot technical issues;
improve platform performance and features;
protect against fraud, misuse and unauthorised access;
comply with legal obligations;
enforce our Terms and Conditions;
communicate important service updates;
send marketing communications where permitted by law.
Where UK GDPR or EU GDPR applies, we rely on one or more of the following lawful bases:
We process personal information where necessary to provide Profilic, manage your account, process subscriptions, deliver platform features and provide support.
We may process personal information for our legitimate business interests, such as improving Profilic, securing the platform, preventing misuse, analysing usage, communicating with customers and developing new features.
We may rely on consent for certain uses, such as non-essential cookies, some marketing communications, or where required for email/SMS review request activity.
We may process personal information where necessary to comply with applicable laws, tax rules, accounting obligations, court orders or regulatory requirements.
Profilic’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
We use Google data only to provide and improve user-facing features that are visible within Profilic, such as Google Business Profile management, review monitoring, draft content workflows, profile reporting and related account functionality.
We do not sell Google user data.
We do not use Google user data for serving ads, retargeting, personalised advertising or unrelated marketing.
We do not allow humans to read Google user data unless:
you give us permission;
it is necessary for security purposes;
it is necessary to comply with law;
it is necessary to provide support you have requested;
the data has been aggregated or anonymised.
You can revoke Profilic’s access to your Google account at any time through your Google account permissions settings. If you revoke access, some Profilic features may stop working.
When you connect your Google account, we use Google data to provide the features you request, including:
connecting your Google Business Profile to Profilic;
displaying business profile information;
helping you manage business information;
creating and managing draft content;
allowing you to approve profile-related updates;
monitoring reviews;
drafting review replies;
displaying performance insights;
generating reports;
detecting profile changes or issues;
maintaining platform security and account functionality.
We do not use Google Business Profile data for purposes unrelated to Profilic’s stated functionality.
If you use Profilic to send review requests, we process the customer contact data you upload or enter into the platform.
This may include names, email addresses, phone numbers, business location details, review request history, delivery status and opt-out information.
We use this data to:
send review requests on your behalf;
personalise messages;
track delivery status;
prevent duplicate or unwanted requests;
manage opt-outs or unsubscribe requests;
provide reporting;
troubleshoot message delivery issues;
comply with legal and provider requirements.
You are responsible for making sure you have permission to contact each recipient and that your use of email and SMS complies with applicable laws in the relevant countries.
We may use third-party email and SMS providers to deliver these messages.
We may send you service-related emails, such as account notices, billing updates, security alerts and important platform messages. These are not marketing emails and may be necessary for the operation of your account.
We may also send marketing emails about Profilic features, updates, offers or related services where permitted by law.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or contacting support@profilic.io.
Unsubscribing from marketing emails does not stop service-related emails.
We may use cookies, pixels, tags, local storage and similar technologies to:
keep you logged in;
remember preferences;
secure the platform;
analyse website and platform usage;
improve performance;
understand how users interact with Profilic;
support marketing and advertising activity, where permitted.
Some cookies are essential for the website or platform to function. Others are optional and may require your consent depending on your location.
You can control cookies through your browser settings and, where available, through our cookie consent tools.
We may share personal information with trusted third parties where necessary to operate Profilic and provide our services.
This may include:
hosting and infrastructure providers;
database and storage providers;
payment processors;
email delivery providers;
SMS and telecommunications providers;
analytics providers;
customer support tools;
authentication providers;
AI service providers;
professional advisers, such as accountants, lawyers and insurers;
regulators, courts, law enforcement or public authorities where required by law.
We only share information where there is a legitimate reason to do so and, where required, appropriate contractual safeguards are in place.
We do not sell your personal information.
Profilic may use third-party AI providers to support features such as content generation, review reply drafting, reporting summaries or marketing suggestions.
Where AI providers process information on our behalf, we take steps designed to ensure that personal data is handled securely and only for authorised purposes.
You should avoid entering unnecessary sensitive personal information into AI prompts or content fields.
AI-generated content may be inaccurate or unsuitable, so you are responsible for reviewing and approving it before use.
Profilic is operated by a UK company but may be used by customers globally.
Some of our service providers may process personal information outside the UK or the country where you are located.
Where required by law, we use appropriate safeguards for international transfers, such as adequacy decisions, standard contractual clauses, the UK International Data Transfer Agreement, or other lawful transfer mechanisms.
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
the type of data;
the nature of your account;
legal, tax or accounting requirements;
security and fraud prevention needs;
whether the data is needed to provide the service;
whether you ask us to delete it;
whether we need it to resolve disputes or enforce agreements.
Account data is generally retained while your account remains active.
Billing and transaction records may be retained for tax and accounting purposes.
Customer review request data may be retained while needed to provide the service, maintain suppression lists, manage opt-outs, prevent duplicate requests, comply with law, or support your account.
When data is no longer needed, we will delete, anonymise or securely retain it as required by law or legitimate business needs.
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include access controls, authentication, encryption, logging, monitoring, secure hosting and internal policies.
However, no online service, transmission method or storage system can be guaranteed to be completely secure.
You are responsible for keeping your login details secure and ensuring that users you invite to your account use Profilic appropriately.
Depending on where you are located, you may have rights in relation to your personal information.
These may include the right to:
access your personal information;
correct inaccurate information;
request deletion of your information;
object to certain processing;
restrict processing;
request transfer of your information;
withdraw consent;
complain to a data protection authority.
To exercise your rights, contact us at support@profilic.io.
We may need to verify your identity before responding to a request.
Some rights may be limited where we need to retain information for legal, security, billing, fraud prevention or legitimate business reasons.
If you are in the UK or European Economic Area, you may have rights under UK GDPR or EU GDPR.
You can contact us at support@profilic.io with any privacy request.
If you are in the UK, you also have the right to complain to the Information Commissioner’s Office.
If you are in the EEA, you may complain to your local data protection authority.
If you are located in California or another US state with applicable privacy laws, you may have additional rights, including rights to know, access, correct, delete or opt out of certain uses of personal information.
We do not sell personal information.
Where legally required, you may contact us at support@profilic.io to exercise applicable privacy rights.
Profilic is not intended for children under the age of 18.
We do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us at support@profilic.io and we will take appropriate steps to delete it.
If you upload, import or process personal information through Profilic, you are responsible for ensuring that you have the right to do so.
This includes customer names, email addresses, phone numbers, review request data, client information and business profile data.
You are responsible for:
providing any required privacy notices;
obtaining any required consent;
keeping data accurate;
respecting opt-outs and unsubscribe requests;
only uploading data you are authorised to use;
complying with laws that apply to your business and recipients;
ensuring your team members use the platform appropriately.
In many cases, Horology Digital Ltd acts as a data controller for information about our own customers, account holders, website visitors and prospects.
Where you upload customer contact data or use Profilic to send review requests on behalf of your business or client, you are normally the data controller and Horology Digital Ltd acts as a data processor.
Where required, we may make a separate Data Processing Agreement available.
You can disconnect your Google account from Profilic through the platform where this feature is available, or by revoking access directly in your Google account settings.
If you disconnect Google access:
Profilic may no longer be able to display or update your Google Business Profile data;
reporting, review monitoring and profile management features may stop working;
previously stored data may remain in your account unless deleted in accordance with this Privacy Policy and our retention practices.
You may request deletion of your Profilic account by contacting support@profilic.io.
We may retain certain information where necessary for:
legal compliance;
tax and accounting records;
fraud prevention;
security;
dispute resolution;
enforcement of our Terms and Conditions;
maintaining unsubscribe or suppression lists;
legitimate business purposes.
Where possible, we will delete or anonymise information that is no longer needed.
Profilic may contain links or integrations with third-party websites, tools or services.
We are not responsible for the privacy practices, content or security of third-party services.
You should review the privacy policies of any third-party services you use or connect to Profilic.
We may update this Privacy Policy from time to time.
If we make material changes, we will take reasonable steps to notify you, such as by posting an updated policy on our website, sending an email or displaying an in-platform notice.
The updated version will apply from the date it is published unless stated otherwise.
Your continued use of Profilic after the policy is updated means you acknowledge the updated Privacy Policy.
If you have any questions about this Privacy Policy or how we handle personal information, contact us at:
Horology Digital Ltd trading as Profilic
35 Little Lullaway
Basildon
England
SS15 5HT
Email: support@profilic.io
Website: https://profilic.io